Search Engine Optimisation (SEO) is the tool we use to get your site noticed. 

Everyone wants to have a successful web site and if you want to have a successful web site and get high rankings on search engines then your web site must have the right factors.

Here are the generally acknowledged top 5 factors for successful web sites.....

Success factor #1: Accessibility

• Search engines must be able to access your web pages. If search engines cannot parse your web pages then they will ignore your site and you won't get good rankings.
• Make sure that the HTML code of your web pages doesn't contain errors that prevent search engines from indexing your site.
• The content of your web pages must make sense to search engines. Don't use images or Flash to present the main content of your web pages. 

Success factor #2: Site and information architecture

• Your web site should have a good site architecture to make sure that it is not just a collection of random web pages. The pages of your web site should be related and they should show search engines that your web site is relevant to a special topic.
• This is very important because most major search engines seem to use this in their 'ranking algorithms'.
• Your site should also have a good information architecture so that search engines and web surfers know where they are within your site on any page of your site.

Success factor #3: The right keywords

• Choosing the right keywords is one of the most important steps that determines whether your SEO campaign is a success or not.
• It's best to focus on 2 or 3 word keywords for search engine optimization. One word keywords are less likely to convert to a sale and they are also much more competitive.

Success factor #4: Content

• Web sites that only offer articles and affiliate links that can be found on dozens of other web sites will have a hard time to get good search engine rankings.
• Try to create unique and trustworthy content that separates your web site from the others.
• Write about things you know. If you're an expert in a special field, write as much as possible about that field to make sure that your web site becomes the best resource for that topic.

Success factor #5: Inbound links

• Without good inbound links, it is impossible to get high rankings on major search engines. You should get as many links as possible from related web sites (not just any old websites!). The more targeted the link, the more it will help your search engine rankings.