- Your keywords list should be made up mostly of terms your customers would use to describe a product, service or subject.
- Be aware that these terms often aren’t the same terms as what you’d use (or your marketing department would use), to describe your product or service.
- Listen to how your customers talk, and use the same terms they do when making your keyword lists.
- Be specific, and use multiple words. If you sell “Televisions”, then you also want “buy sony widescreen online”, “what television should I buy”, “plasma screen overnight delivery” etc.
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